Living the Authentic Italian Slow Life in Puglia

Slow Life or "Dolce Vita" became an internationally recognised brand but what does it actually mean? Let us explain

The phrase, popularized by Federico Fellini's iconic film in 1960, has recently experienced a resurgence thanks to social media platforms like Instagram and TikTok. The hashtag #dolcevita is booming, representing the essence of Italian holidays and lifestyle.

Literally translating to "Sweet Life," Dolce Vita encapsulates the joy of savoring life’s simple pleasures. It invites us to take a moment to enjoy the little things—like sipping an espresso at a local café while reading the newspaper and engaging in a friendly chat with the owner. This approach to life aligns closely with the concept of Slow Life, which reflects how Italians embrace their existence: with no rush, following the natural rhythms of the world.

Despite the pressures of globalization, urbanization, and consumerism, this instinct remains strong, particularly in Italy's more remote areas. In small villages and rural regions, time seems to stand still, allowing the traditions and values of the past to flourish.

One prime example of the Italian Dolce Vita can be found in Puglia, Southern Italy. This region has a rich agricultural heritage, and its people have maintained the essence of their old traditions. Recently, Puglia has gained popularity for its stunning coastlines and picturesque historic centers. However, its authentic culture is still present in lesser-known places, as highlighted in a recent article by The Times (full article here).

Among these gems, The Times mentions Putignano, renowned for its "well-laid-out Wednesday morning market that sprawls across town" and boasting the "oldest Carnival in Europe."

If you want to experience an authentic Italian lifestyle, look no further than Masseria Olga. This charming coliving space, set in a historic masseria from 1917, offers you the perfect backdrop to immerse yourself in the Dolce Vita. Here, you can enjoy the tranquility of Puglia’s countryside while engaging with local traditions, creating memories that embody the true spirit of the Sweet Life.